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Only top quality brands...
More than 4,000 satisfied customers went before you
Our customers give us a 9.3 out of 10
The MyComfort24 team is here for you
Who are we?
Welcome to MyComfort24! We are a Belgian webshop that has been around for many years. With us you will find online brands of underwear, nightwear, swimwear, socks, bedding, bath textiles & more. In short, with us you have come to the right online address for all your daily basics. Are you curious about the path we have taken from the beginning until now? Then read our story below...
MyComfort24 is the renewed webshop by MyUnderwear24 . That has been the largest Belgian webshop for branded underwear & bodywear for more than 13 years and part of Colruyt Group .
Let us take you along…
- In June 2010, Ilse and Toon, previously working for Colruyt Group for many years, started a unique webshop with underwear & more , MyUnderwear24 . Thanks to an optimal range of underwear, nightwear, stockings and swimwear from top brands, the first orders come in quickly. Soon the first underwear leaves the garage and the children's playroom for the new customers.
- In 2013, the garage, which had become too small, was exchanged for a rental house in the Pajottenland countryside. Karleen started as a first employee to assist customers and prepare orders.
- Belgium, however, was not yet completely ready for real e-commerce, but Toon continued to believe in it. In 2015 he sought and found a new partner in Colruyt Group to further develop MyUnderwear24. The participation fits in with the group's ambition to respond to the needs of the consumer in all phases of their life with suitable store formulas.
- The Belgian consumer is gradually finding his way more and more to the internet for his purchases. In 2016 a new move follows. This time to a rental house with a warehouse. Too cold in the winter and too warm in the summer, but they continue full steam ahead. Carlos starts as the first marketer. In the following years Barbara, Jens, Valerie and Veronique follow and MyUnderwear24 grows to the largest Belgian webshop in underwear and more.
- Another move is imminent. This time to a completely renovated building and warehouse on a Colruyt site. Dylan, Sarah and Zaja are coming on board. This way, all customers can continue to enjoy a optimal service .
- In the autumn of 2020, Collishop will stop selling non-food items via their webshop. MyUnderwear24, as part of Colruyt Group, will take over the range bedding and bath textiles about Collishop.
- MyUnderwear24 is currently MyComfort24 , a name that better suits the new offer . With the expansion of the offer, with new categories and a new brand name, a new look is also part of it. Two new colleagues - Kenny and Stéphanie - strengthen the team.
- In October 2020, MyComfort24 will launch a new webshop with an even more extensive range, in which the customer in all comfort 24/24 online can shop.
- With the baseline ' Bed. Bath. Underwear. Always good .' MyComfort24 becomes the online specialist in underwear, nightwear, homewear, swimwear, stockings, tights, bedding and bath textiles.
- In October 2024, employees of Ticom NV took over the MyComfort24 brand from the Colruyt Group and breathed new life into the online store, while maintaining the same brands, values, and standards we have always upheld. From now on, we are focusing solely on our core business, which is underwear. As before, we have selected quality brands—brands and products in which we fully believe. We are now thrilled to announce that our online store will continue to exist and is embarking on a fresh start, thanks to employees who have seized this opportunity with great enthusiasm.
We wish you a lot of fun shopping!
The MyComfort24 team
MyComfort24 - BV IntiMates
Jean Jacminstraat 176
1500 Halle
Belgium
BE 1013.151.538
How do I place an order?
When building our webshop, we have strived to make it easy and intuitive for you to search, select and pay for an item. To place your order, go through the following steps steps :
Step 1: You search for a article via the menu at the top, the filter on the left of the product catalogue or via our internal search function at the top of each page.
Step 2: Click on an item of your choice on the catalog page, select your size on the product detail page, select the quantity you wish to order and click the 'Add to cart' button. Your selection is immediately added to the shopping cart. You will also see this appear at the top right of the page.
Step 3: Once you have added all the items you wish to order, go to your shopping basket via the 'Shopping Cart' button at the top right of every page. Here you can review your order and enter any promotional code you received via our newsletter.
Step 4: Now click on the 'Proceed to checkout' button, fill in your details, choose a delivery and payment method and click on 'Place order'.
Step 5: You can now pay via the Multisafepay payment page safe complete your payment.
Very smooth and easy…